Hello, I'm Lucas!
I’m a Media Buyer and Growth Marketer based in Rio de Janeiro, Brazil. With a passion for data and strategy, I bring energy and focus to every campaign, helping brands connect with their audience and scale effectively.
A little about me:
My journey started when I launched my own dropshipping store, where I generated $200K in 3 months, learning firsthand how to build, scale, and optimize profitable campaigns.
Since then, I’ve worked with leading agencies, managing daily ad budgets of $5K to $20K across platforms like Facebook, Google, and TikTok.
Services
Paid Media Strategy
Developing and executing data-driven strategies for paid media campaigns across Meta, Google and Tiktok. I focus on optimizing ad spend, targeting the right audiences, and ensuring high ROI to drive brand visibility and growth.
Data Analysis
Transforming complex data into actionable insights to optimize ad performance. By analyzing key metrics and tracking campaign results, I refine strategies to improve customer acquisition, retention, and profitability.
Customer Journey Optimization
Enhancing Shopify stores to maximize conversions and sales. By leveraging A/B testing, Conversion Rate Optimization (CRO), and refining the checkout process, I enhance the user experience, reduce friction, and improve overall site performance to drive sustainable growth.
João Lucas Vivas | Paid Media Buyer
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