Joao Lucas Vivas | Media Buyer

I’m a Media Buyer focused on profitable growth for DTC e-commerce brands. I manage and scale paid media with a strong emphasis on creative performance, signal quality, and data-driven decision making.

Experience

Upwork - Freelance

Media Buyer & Funnel Optimization

2024 - Present

Client CPA increased after scaling campaigns due to mixing multiple angles within the same ad set. Isolated winning creatives and restructured the testing framework, reducing CPA by 40%.
Client showed strong buying intent but low purchase conversion. Aligned the offer and simplified the mobile checkout, lifting ROAS from 1.4x to 3.5x.
Client faced unreliable platform attribution. Used Triple Whale blended metrics to guide budget reallocation, enabling profitable scale without CAC inflation.

Shaft Caddy

Paid Media Buyer

2022 - 2024

Scaled Meta Ads for this DTC golf accessories brand from initial testing to $1,000/day in profitable ad spend while maintaining strong ROAS targets.
Implemented a new cart experience on the Shopify store, reducing CPA by over 25% and increasing AOV through improved checkout flow and upsell strategy.
Built performance dashboards to track spend, CPA, ROAS, and blended metrics, enabling data-driven scaling decisions and consistent growth.

Sweat Pants Agency

Media Buyer

2022

Owned $5K–$20K daily spend across Meta and TikTok for DTC brands, scaling accounts while maintaining CPA and ROAS targets.
Improved attribution clarity using GA4 blended metrics to guide budget allocation decisions.
Reduced CPA by 30% through consistent creative iteration and tighter performance feedback loops.

Avocado Leash

Ecommerce Founder

2020 - 2022

Launched Avocado Leash from the ground up, generating $200K in revenue within the first 3 months.
Owned the full DTC operation, including product sourcing, paid media, customer support, and fulfillment.
Managed paid ads, offer testing, and conversion optimization end to end, with a focus on profitability and scale.

Languages